Omnitracs’ New Technology Combats Inattentive Driving By Intervening Before a Disaster » Dallas Innovates

Dallas-based Omnitracs, a transportation technology pioneer offering SaaS-based fleet management and data analytics solutions, has released a new technology aimed at detecting and alerting distracted or drowsy drivers.

Omnitracs, that of Solera. was acquired, a local global technology leader, has developed its next generation of SmartSense, a range of intelligent driver assistance sensors and IoT solutions designed to detect the most dangerous driving hazards and intervene before a disaster strikes.

The new version called SmartSense for Inattentive Driving + uses built-in cameras and sensors in the cab and uses AI and computer vision to identify potential risks in driver behavior.

Distracted driving is a rapidly growing epidemic, according to Omnitracs, with 3,142 deaths in distraction accidents in 2019, 9.9 percent more than in 2018.

SmartSense for Inattentive Driving + intends to proactively notify drivers when they are distracted or drowsy, providing instant in-cab feedback for both large and small fleets.

“Inattention is a pandemic – and one that has gotten worse and worse,” Omnitracs chief technology officer Ray Ghanbari said in a statement. “SmartSense for Inattentive Driving + addresses this problem with advanced technology and analytics to keep our drivers safe and help us all get home safely.”

Using SmartDrive technology, which was acquired by Omnitracs in 2020, SmartSense was developed based on intelligence rooted in a 20 year history of training and information from sensors. Findings and data from more than 300 million analyzed driving safety incidents and more than 50 billion driven kilometers in all transport sectors had an impact on the solution.

SmartSense for Inattentive Driving + has two cameras integrated into a single unit, allowing a full view of the entire cab, including details of the driver’s face, eyes and hands, to monitor drowsiness, sleep, phone use, cigarette use, seat belt use to recognize and other safety-critical behavior.

The additional features of SmartSense include infrared vision for warning at night, in tunnels or when wearing sunglasses; Back office alerts when camera recording is off; and audible alarms in the cab for drivers.

According to Omnitracs, SmartSense for Inattentive Driving + improves the risk detection already built into the SmartDrive SR4 platform, so that thousands of vehicles are equipped with a smarter solution for every kilometer driven. Additional advantages are:

  • Over-the-air upgrades that allow new features to be added without costly equipment changes;
  • Easy installation that quickly adds value to fleets; and
  • Wide angle and zoom-in views that provide context so that the detection can be linked to the overall safety program to determine if systemic issues need to be addressed (e.g. lack of sleep due to a medical or family problem) .

Omnitracs customers say they are already seeing SmartSense for inattentive driving + results. Conico Oil Safety Manager Mike Goldberg is responsible for fuel distribution in what is recognized as the largest, busiest urban area in the United States. He recognized the growing need to better understand if and when drivers are being distracted.

With the trucks running around the clock and shifts starting day and night, he turned to Omnitracs for help.

“We needed a solution that would proactively warn drivers and notify me when a situation arises,” said Goldberg. “SmartSense for Inattentive Driving + has helped us reduce both inattentive and drowsy driving. I won’t let any of our drivers out on the road without them.

SmartSense for Inattentive Driving + will be available this summer, but it’s just one of Omnitracs’ solutions.

Omnitracs delivers software to nearly 15,000 freight forwarding customers who, according to the company, travel 250 million miles per week. The software handles routing, workflow, compliance and vehicle safety.

Last month, we told you about it Westlake-based Solera Holdings acquires Irving-based Omnitracs and DealerSocket, a leading SaaS provider to the automotive industry.

All three are portfolio companies of Austin-based investment firm Vista Equity Partners. Bloomberg reported in March that Vista was in talks with blank check firm Apollo Strategic Growth Capital Bring solera to the public, with the acquisitions announced yesterday planned in preparation for a $ 15 billion deal. But Vista decided to go it alone, according to the DMN.

Vista, which was founded in 2000 by billionaire Robert Smith, privately owned Solera in 2016, valued at $ 6.5 billion. Vista manages over $ 75 billion in assets with a focus on enterprise software, data, and technology-driven businesses. It acquired Omnitracs from Qualcomm for $ 800 million in 2013 and acquired DealerSocket a year later with an equity valuation of approximately $ 387 million Freight waves.

With offices in over 90 countries, Solera is a global technology leader in risk management software and supports more than 235,000 customers and partners with connectivity along the entire vehicle value chain.

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