MDC Leverages Rackspace Technology to Reduce Operational

SAN ANTONIO, June 08, 2021 (GLOBE NEWSWIRE) – Rackspace technology® (NASDAQ: RXT), a leader in end-to-end multicloud technology solutions, today announced that it is working with MDC Partner Inc. (MDC) to consolidate data spending under a contract to leverage its purchasing power and reduce operational inefficiencies in per-agency billing.

MDC (NASDAQ: MDCA) is a global advertising and marketing holding company based in New York City, composed of over 50 agencies and serving over 1,700 clients worldwide. The agency is an innovative advertising, public relations, branding, digital, social and event marketing company and is responsible for some of the most memorable and effective campaigns for the world’s most respected brands. Leveraging technology, data analytics, insights, and strategic advisory solutions, MDC drives creative excellence, business growth, and measurable returns on marketing investments.

Given the structure of the agency, MDC needed to consolidate its existing decentralized AWS environment under one contract to leverage its purchasing power, improve insights into consumption, and reduce operational inefficiencies in per-agency billing. With MDC serving multiple agencies around the world, MDC knew digital transformation could be challenging and partnered with Onica, a Rackspace Technology company, on this project.

“Before our transformation, our agencies used separate AWS issues across the group. To do this more effectively, we’ve put all of these buckets under a single pane of glass. This reduced the administrative burden of managing a decentralized state while improving the transparency of our overall spending, ”said John Georgatos, Global CIO at MDC.

“Rackspace allowed us to consolidate our AWS spend; This allows for additional operational efficiencies while allowing real savings in the operating rate. This initiative allowed agencies to focus on their client work and focus on the administrative tasks of managing multiple entities. ”Jonathan Schwarz, Manager, Global Operations and Strategic Sourcing at MDC.

“Rackspace Technology leveraged AWS Optimizer +, CloudHealth, and Managed Public Cloud to provide MDC with a smooth and rapid transition to the cloud, enabling MDC to complete a transition in less than 9 months that most global companies our size would take in 3 years Jason Cammorata, SVP Head of Global Operations at MDC.

“From a productivity perspective, MDC’s current IT model, with each agency managing its own infrastructure, wasn’t ideal,” said Jeff DeVerter, CTO Solutions at Rackspace Technology. “In less than a year, we’ve supported MDC’s goal of transforming and consolidating their spending while leveraging advances like AI and machine learning.”

About Rackspace technology
Rackspace Technology is a leading end-to-end multicloud technology company. We can design, build and operate our customers’ cloud environments on all major technology platforms, regardless of the technology stack or deployment model. We work with our customers at every stage of their cloud journey so that they can modernize applications, develop new products and deploy innovative technologies.

Media contact
Natalie Silva
Rackspace Technology corporate communications

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