PITTSBURGH, June 8, 2021 / PRNewswire / – Given the unprecedented growth in online shopping over the past year, solving the mystery of reverse logistics has never been more important for retail, ecommerce, and third party logistics companies (3PLs). With over 30 years of experience and a proven track record in revolutionizing the reverse supply chain industry, G2 Reverse Logistics launched a technology-driven solution that unlocks revenue and value for customers.
“We founded G2 to reinvent reverse logistics. We saw the need in the market to build on what we had achieved in our past and do so with modern tools, technology and innovation, ”said Herb scissors, Executive Chairman and Co-Founder of G2 Reverse Logistics. “We are not a typical start-up. We’re more of an industry shake and a wake-up call for companies looking to maximize net recovery. ”
The G2 platform is built on a rules-based software engine that leverages data, artificial intelligence (AI) and machine learning to deliver valuable insights into returns management with an unbiased approach that maximizes efficiency and revenue. The innovative online portal also offers customers an insight into their entire product return life cycle.
“Nobody looks at the entire reverse logistics puzzle like we do at G2. From the customer experience at initiating the return to the processing and recovery process, G2 has considered every aspect of the reverse logistics puzzle to give customers the highest net recovery, “said Tom Perry, CEO and Co-Founder of G2 Reverse Logistics. “We have developed a software solution that works like a neutral control tower, collecting and analyzing data to determine the best outcome for our customers. We also offer a fully outsourced solution that can be customized to meet the individual needs of each customer. ”
Returns have become a critical part of the retail customer experience. Buyers are expecting an omni-channel retail experience more than ever, and reverse logistics plays a significant role in the overall customer experience. The rise in online shopping increased customer returns by 70% in 2020, which ultimately drove up costs for retailers.
“Customer service, technology and innovation are at the heart of everything we do,” said Perry. “Effective returns management is just as important to customer experience and profit growth as the traditionally emphasized elements of the supply chain.”
Reverse logistics is the return of products from the customer to the seller – the reverse of the forward logistics process. It applies to goods that are returned to a retailer and further down the chain to a dealer or manufacturer.
“Reverse logistics is a complex process, and it’s often an afterthought for many retailers and companies new to e-commerce,” said Perry. “G2 can help improve profitability, brand credibility and sustainability efforts, with ROI resulting from lower costs, higher revenues and improved brand reputation.”
The G2 team:
Herb scissors, Chairman of the Board and Co-Founder
Herb was formally Executive Chairman and CEO of GENCO. Herb joined GENCO in 1971 and was the third generation of the family to work in the logistics business. Herb successfully led the growth of the company from a $ 300,000 Business to a $ 1.6 billion Company that employs over 12,000 teammates. The company’s range of services included transport management, freight brokerage, distribution and fulfillment management and reverse logistics. GENCO has been the industry leader in providing reverse logistics software and operations to retailers, brands, pharmaceutical and technology companies.
Herb is the first recipient of the Reverse Logistics Association’s Lifetime Achievement Award. He is a past recipient of the Council of Supply Chain Management Professionals’ Distinguished Service Award, the association’s highest award for an individual who has made significant contributions to supply chain management and logistics throughout their career.
Tom Perry, CEO and Co-Founder
Tom gained most of his 31 years of logistics experience at GENCO, where he was president of the company’s reverse / retail business and chief technology officer, a position Tom held immediately after FedEx acquired GENCO. At the beginning of his GENCO career, Tom also held various operational management positions. Before joining GENCO, Tom’s background included formative experience at Cumberland Distribution (acquired by GENCO), Exel Logistics (now DHL) and Dauphin Distribution (acquired by Exel).
Eric Smith, COO and co-founder
Eric’s 25 year career has been entirely focused on supply chain management, starting as an intern at Middle Tennessee State University, as Inventory Control Specialist at the nation’s largest private label manufacturer in the healthcare sector. Eric brings a wealth of experience and proven results to the G2 organization and will advance a culture of thriving operational excellence for his teammates, partners and customers.
Eric spent most of his career at GENCO serving as Senior Vice President and Customer Relationship Owner for the company’s largest customers. Under Eric’s leadership, the Technology Business Group grew into the company’s largest business unit.
Julian Mitchell, CIO and co-founder
Julian oversees the technology strategy and teams to develop, scale, and optimize G2’s platform. He brings over 15 years of experience in supply chain and reverse logistics technology. He has led the implementation of several innovative solutions that have created business value in terms of market capture, cost savings and increased net income.
Julian’s previous experiences include managing director of IT at FedEx Supply Chain, developing supply chain strategies and architectural practices, leading product management and software engineering teams, and overseeing research and development activities. His team led FedEx’s technology implementation® Fulfillment and Returns Technology, two strategic initiatives aimed at accelerating FedEx’s e-commerce capabilities. Julian has also held various technology positions at Genco, UPS, and others.
Julie Arington, Senior Vice President of Human Resources and Marketing
Julie is responsible for building the basic programs and processes necessary to scale a start-up business – including HR programs, project management initiatives, product management, branding and marketing.
Julie previously led a team of product managers and analysts at FedEx that developed strategic growth playbooks and brought new products to market. Under her leadership, her team developed several programs and products to support the company’s growth in e-commerce fulfillment and returns. Prior to FedEx, Julie also had experience in new business implementations, software implementations, talent management, change management, and human resources.
Matt Lhormer, Vice President Solutions
Matt’s 30-year career spans multiple disciplines including operations, engineering, solutions and sales at industry leaders such as FedEx, GENCO and Home Depot.
In his previous role as Managing Director at FedEx, Matt led a team of logistics professionals who built strong relationships with Fortune 100 companies based on operational excellence, innovation and trust.
Chris Schneider, Product Director
Chris’s background is uniquely positioned at the intersection of IT and operations, and he excels at finding ways to use technology to streamline operations to reduce both costs and waste.
Chris leads the development and implementation of the industry’s best reverse logistics processes, both from a software and operational perspective. Chris has devoted his nearly 30 year career to helping manufacturers and retailers of all sizes implement effective and efficient reverse logistics programs that provide customers with the optimal return on investment for the product in their reverse pipeline. Most recently, Chris was able to develop a reverse logistics program to enable a multi-tenant facility to handle both B2C and B2B returns. This project included software design, operational infrastructure and implementation.
About G2 Reverse Logistics
G2 helps companies solve the complicated puzzle of reverse logistics. Our vision is to add value by reinventing reverse logistics through innovative technology. G2 brings an unprecedented level of expertise in supply chain management, systems integration and reverse logistics to companies of all sizes. G2 was founded in 2020 and is based in Pittsburgh, Pennsylvania and led by a team of industry experts with more than 30 years of proven experience and 200 implementations. To learn more about G2, visit www.g2rl.com or follow us LinkedIn and Twitter.
SOURCE G2 Reverse Logistics