Digital technology brings new changes to China’s film production

Virtual production has reshaped China’s filmmaking, especially since the COVID-19 outbreak, speakers at a forum during the ongoing Shanghai International Film Festival (SIFF) said.

“Due to COVID-19, 50 to 60 percent of the film material in our company was completed online last year. Thanks to the possibility, we have a lot of experience in virtual production and have laid a solid technological foundation in this area. “said Chang Hongsong, founder and owner of Beijing Phenom Films Technology, at the” Virtual and Reality, New Changes in Film Production “forum.

Chris Bremble, Founder and CEO of Base Media, speaks at the forum. / CFP

Chris Bremble, Founder and CEO of Base Media, speaks at the forum. / CFP

Wong Amp, director of “White Snake” and “Green Snake”, speaks at the forum. / CFP

Wong Amp, director of “White Snake” and “Green Snake”, speaks at the forum. / CFP

Ma Ping, Deputy General Manager of State Production at China Film Group, speaks at the forum. / CFP

Ma Ping, Deputy General Manager of State Production at China Film Group, speaks at the forum. / CFP

Chang Hongsong, founder and owner of Beijing Phenom Films Technology, will speak at the forum. / CFP

Chang Hongsong, founder and owner of Beijing Phenom Films Technology, will speak at the forum. / CFP

Virtual production uses a range of software tools to combine live-action footage and computer graphics in real time. Filmmakers in multiple locations can provide feedback in digital or physical environments where performers are physically working on the set. The technology cuts production costs in half and improves efficiency.

Virtual productions are used in Chinese stories to make them more familiar and acceptable to young people, said Wong Amp, director of “White Snake” and “Green Snake,” both of which are based on Chinese mythology.

“In terms of digital technology in filmmaking, the gap between us and our western counterparts has narrowed significantly in recent years. Chinese companies now have very good technology. What matters is imagination and creativity, ”he explained.

The forum “Virtual and Reality, New Changes in Film Production” took place on June 15, 2021 in Shanghai. / CFP

The forum “Virtual and Reality, New Changes in Film Production” took place on June 15, 2021 in Shanghai. / CFP

Wong’s idea was picked up by Ma Ping, deputy general manager of state production at China Film Group. “We have a good technological foundation in filmmaking now, but we don’t have enough good stories. We should find out about that in teams for developing the Chinese film industry.”

Virtual production helps artists bring Chinese culture, people’s daily life and family histories to the world compared to the previously preferred martial arts, said director and producer Chris Bremble, also founder and CEO of Base Media.

For Chris Bremble, money always counts. “Costs are always an obstacle to film production. The more money, the better the effect,” he said in one of his remarks.

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