Amazon, Apple most valuable brands but China’s rising – Kantar survey

  • Amazon and Apple most valuable brands – Kantar
  • US brands still dominate
  • But Chinese brands are racing up the rankings
  • Tesla is growing the fastest – 275% appreciation in value
  • Only one UK brand in the top 100 – Vodafone

LONDON, June 21 (Reuters) – Amazon (AMZN.O) and apple (AAPL.O) are the most valuable brands in the world, but Chinese brands rise in the leader list and are more valuable than Europe’s top brands according to a global ranking by Kantar’s BrandZ.

Amazon, founded by Jeff Bezos in 1994, remained the world’s most valuable brand with an estimated value of $ 684 billion, followed by Apple, founded in 1976, with $ 612 billion and Google with $ 458 billion, said Cantar.

Tencent (0700.HK), China’s largest social media and video game company, was the People’s Republic’s top brand in fifth place, while Alibaba (9988.HK), finished seventh.

“Chinese brands are steadily and slowly evolving and have made significant strides as more and more companies leverage their own technological advances and demonstrate their ability to adapt to major trends shaping China and the world market,” said Graham Staplehurst, Global Strategy Director at Kantar BrandZ.

Five brands have more than doubled in value, led by Chinese e-commerce giant Pinduoduo (PDD.O) and Meituan (3690.HK), China’s leading liquor manufacturer Moutai (600519.SS), China’s TikTok and America’s Tesla (TSLA.O).

Tesla, founded in 2003, was the fastest growing brand and became the most valuable auto brand, increasing its value 275% year over year to $ 42.6 billion, Kantar said.

The Amazon logo can be seen in the company’s fulfillment center in Boves, France, on August 8, 2018. REUTERS / Pascal Rossignol

Top Chinese brands solidified their lead over top European brands: China accounted for 14% of the top 100 brands, up from 11% a decade ago, while European brands accounted for 8%, up from 20% a decade ago, Kantar said.

The front runner in Europe was Frenchman Louis Vuitton in 21st place, followed by the German SAP software company in 26th place. The only British brand on the list was Vodafone (VOD.L) in 60th place.

US brands dominated: American brands grew the fastest last year and American brands made up 74% of the top 100, Kantar said.

The world’s top 100 brands are worth $ 7.1 trillion, Kantar said.

Table source: Kantar BrandZ

Letter from Guy Faulconbridge; Editing by Simon Cameron-Moore

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